Pork Consumption
Pan-European survey
The participants in the survey were asked in their role as consumers to report on their pork consumption behaviour including which products they eat?, how often they eat them?, when and with whom?, where do they buy them and are they satisfied with the products.
According to Wim Verbeke (University of Gent, Belgium), one cluster clearly stands out in terms of pork consumption frequency in the pan-European consumer survey. This segment consists of consumers who seem to accept all kinds of pork products, and represent a potentially lucrative target market for novel pork products. Owing to their interest in novelty and innovation, these consumers are likely to be early adopters of new pork products (see full article here).
Brazilian survey
According to Marcia Dutra de Barcellos (University of Aarhus, Denmark) consumption of pork meat and pork products are still low in Brazil, although there is a high penetration of selected pork products (salami, ham, mortadela and sausages). The biggest problem seem to be a conjunction of external factors including poor availability of the products, low variety of cuts, high prices, lack of convenience of the products and the old image of the fatty pig animal type contributing to the belief of an unhealthy food (see full article here).
Signe Rosendal Rasmussen, - last update:17 January 2011