Product Development

Strategic new product development (NPD) is the motor of sustainable success for every firm and therefore is central for the survival of many companies.

Development and change are natural in companies that want to grow and achieve a strong position in the market. To obtain this NPD can be used to generate a pool of new product ideas where the most promising ones can be developed further into successful products, taking into account all strategic considerations.

 

Pork product quality is important for consumers. Their quality expectations are based on cues such as price, brand and information about process attributes. Taste, tenderness and healthiness (i.e. nutritional quality), for example, are further important quality attributes that cannot be inferred before actual consumption.

 

Trends develop in the food industry according to what is hip in the eye of consumers, but also with respect to emerging needs and requirements in society and the natural environment.   

 

Product development toolbox

The toolbox for product development is web-based. It enables SMEs to obtain information on methods to support their product development process. The toolbox covers opportunity identification, idea generation, idea screening, concept testing, product testing and market testing. Each of these methods was described and screened for use by SMEs in the pork sector. The toolbox was developed on the basis of real data obtained in cooperation with leading pork processing companies.

Within the Q-PorkChains project a toolbox for product development targeting SMEs has been developed. The purpose of the toolbox was to incorporate creative techniques and idea generation tools that SMEs can apply without help from expensive external actors (business consultants etc.).

 

To develop innovative pork products matching consumer demands in relation to quality, nutrition and convenience, technologies such as High Pressure Processing (HPP) and Bioactive Packaging were used.

 

Under Nutritional Quality it is possible to read about the different products developed.