As FTC takes a close look at supply shortage, Colorado-based company helps consumers navigate the waters – CBS Denver

DENVER (CBS4) – Consumers in Colorado and other parts of the country are feeling the effects of supply chain shortages on their wallets. The Federal Trade Commission directs large retailers and wholesalers to provide information that will help better understand chain disruptions.

(credit: CBS)

Orders are sent to retailers like Walmart, Amazon, and Kroger. Other large companies like Procter & Gamble Co., Tyson Foods and Kraft Heinz Co. are also urged to comply.

Businesses are invited to detail the main issues affecting their ability to obtain, transport and distribute products.

Mamenta is a Denver-based global business platform that helps brands grow globally. Vice President of Marketing Cue Orr says they expect supply chain issues to continue into the next year.

“It’s impacting everyone at every level, from cosmetics companies to baby food to electronics, we’ve seen it happen to all of our customers,” Orr said.

While people aren’t stocking items like they were in March 2020, Orr says many consumers still buy more than they need just to make sure they get enough in the future.

“Now that there is a shortage, people want to order more and be sure they get the product they want,” Orr said. “Customers are bracketing more and more, that is, when they buy several products of different colors and sizes. They take them home and keep them for two, maybe four weeks before returning them. It also causes increased scarcity.

Mamenta is helping consumers access products they may not have had access to before, and their work has accelerated with the pandemic.

“Once everything with COVID and the variants is gone and allows people to return to work around the world, we hope things will return to some sort of normalcy,” Orr said.

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