McDonald’s RATIONS fries in Japan due to supply shortage as customers allow only small portions
- McDonald’s stores in Japan to remove medium and large fries from menus
- Decision comes in response to potato shortage caused by supply chain issues
- Fast food giant imports potatoes from Canada for its Japanese restaurants
- Takeaway restaurants experience some of their busiest Christmas sales times
Fast food giant McDonald’s is set to limit the portion of French fries it offers to Japanese customers due to global supply chain issues.
McDonald’s Holdings Company Japan announced earlier today that it will suspend the sale of medium and large fries for a week from Friday due to supply chain bottlenecks.
The company is seeing delays in potato shipments due to supply chain issues caused by the COVID-19 pandemic as well as shipping disruptions to Canada.
Despite the potato shortage, the famous fast food company said French fries will still be sold in small portions.
McDonald’s stores in Japan are ready to limit the portions of French fries that customers can buy with their meals to small portions – cutting out medium and large ones for a week (stock image)
A company spokesperson said earlier today that a “continuous supply” of French fries would be available through emergency rationing.
Additionally, the company will be offering a small discount on meal prices due to the disruption.
The company has not quantified the financial impact of the temporary suspension of medium and large fries.
Japan represents one of McDonald’s largest consumer markets outside of the United States around the world – with 2,900 restaurants found nationwide.
This is not the first time that McDonald’s has been affected by global supply chain issues.
Company sees delays in potato shipments due to supply chain issues caused by the COVID-19 pandemic as well as disruption to shipments in Canada (stock image)
In October, McDonald’s restaurants in the UK were plagued by a shortage of its popular Chicken Legend burger, prompting stores to remove it from their menus.
McDonald’s initially said supply chain issues were “impacting the availability” of the Chicken Legend and that it was working hard to return the item as soon as possible.
In a later statement to Mail Online, he said the item should still be available at chain restaurants, but not for delivery orders.
While in August, restaurants were also hit by a shortage of milkshakes as supply chain issues set in.
Since September, countries around the world, including Japan, the UK, the US and Canada – where potatoes are imported from – have been battling aggressive supply chains.
Ships have spent days off the coasts of major ports around the world, unable to unload their cargo due to a shortage of delivery drivers and technical staff.
Japan is one of McDonald’s largest consumer markets outside of the United States around the world – with 2,900 restaurants found nationwide (image of a store in Tokyo in 2008)
Container ships have traveled their routes with their ships only partially loaded, due to logistical problems in ports and warehouses.
The crisis has raised concerns that stores and restaurants will not have enough supplies for the holidays.
The potato shortage comes amid a busy period for fast food restaurants in Japan – which has traditionally seen rival KFC to dominate the holiday market.
For 51 years, many families in Japan have turned to KFC as a meal on Christmas Day.
The manager of the country’s very first KFC store initially marketed “party barrels” as an alternative to roast turkey on Christmas Day.
The campaign was so successful that it was eventually launched nationwide in Japan and has since become a tradition for many families.
In 2019, it was estimated that KFC’s Christmas sales accounted for around five percent of the company’s total annual revenue in Japan.
And in an effort to dethrone KFC as a favorite of festive fast food outlets, McDonald’s launched a campaign featuring chicken nuggets as an alternative to turkey.