The Marshalltown Area United Way (MAUW) extended its annual campaign until the first week of January as part of an effort to reach the $ 800,000 goal, but ultimately ran out by around $ 98,000. However, CEO Kendra Sorensen believes it might still be possible to reach the amount, as a few contribution amounts have yet to be finalized. Either way, she’s happy with the accomplishments of the most recent campaign, which kicked off on September 16, 2021.
“I was delighted to see so many companies joining the Leadership Circle this year,” Sorensen said.
The Leadership Circle includes donation levels starting at $ 250 and highlights commitments to community efforts supporting 28 local partner agencies providing 34 programs to individuals and families. Some of the companies that have joined the campaign for the first time at the corporate level include BDH Technology, B&G HVAC, Triple E Insulators, El Portal, Grocery y Tortilleria La Vecindad, and Stucky’s Vacuum. Others have chosen to remain anonymous.
Three hugely successful events highlighted the 2021 campaign – Power of the Purse topped $ 19,500 and the United Way Golf Tournament raised over $ 12,400, two all-time records. The sale of raffle tickets for the “Marshalltown Strong” cornhole boards generously donated by Scott and Kari Kilstrom with Electric Supply of Marshalltown also generated just over $ 1,700.
General donations from the public have been remarkable given the challenges of the COVID-19 pandemic, staff shortages and a community that continues to rebound from the tornado and derecho.
Most importantly, said Sorensen, credit goes to the dynamic duo of Co-Chairs Kris and Shannon Naughton, owners / operators of ServiceMaster of Marshalltown. They dedicated many hours and commitment to the Global Campaign with the Dynamite Campaign Cabinet members who volunteered their time throughout the year.
But volunteering didn’t stop there. MAUW board members and others stepped up and helped too. Nancy Steveson, former executive director of MAUW, and Sandy Gowdy, former United Way board member, helped fill out the envelopes for the first campaign letter, and others helped prepare campaign files and to participate in events. Kendra is also particularly grateful to the two staff members, Administrative Assistant Deb Imsland and Events and Marketing Coordinator Liv Callaway, who help keep the organization running smoothly.
“There are so many people to thank for their time, talents and treasures that it’s almost impossible to list them all,” Sorensen said.
This is another reason Sorensen loves Marshalltown and the surrounding towns in Marshall County. The new co-chairs for 2022 will be Alyce Quastad, branch manager of the Great Western Bank downtown, and Jeff Schneider, IT manager of MARSHALLTOWN Company. Planning for next year’s campaign is already slated for late January, when the 2021 Co-Chairs will debrief, and orientation will begin for the 2022 Co-Chairs.
Sorensen is thrilled for 2022 with a full year of information under her belt and other things to look forward to, such as a return to MACC, formerly known as the Fisher Community Center.
For more information, visit the organization’s website at www.unitedwaymarshalltown.org.